MIKE TOBIAS

Author · Chief Innovation Officer

For thirty years I was the guy with the answers. Then the answers stopped being enough.

I write and talk about the beliefs we don't notice we're living by, and what happens when one of them quits working. I'm still figuring a lot of it out. That's kind of the point.

The Alignment Project: Why Trying Harder Stops Working, by Mike Tobias. Book cover.

DECEMBER 1, 2026

The Alignment Project

You're doing everything you're supposed to do. You're working harder than ever. And somehow you're more tired, not less.

This book is about what's usually underneath that: what we've quietly put our trust in, how we drift from it without noticing, and what changes when effort starts coming from trust instead of fear.

The question underneath everything I write

What did you used to believe that you don't anymore?

Before I wrote Built for the Fight, I put two lists on paper. One was the beliefs holding me back. The other was what I wanted to be true. I prayed the second list every morning and every night, and for a while I didn't believe a word of it. About two weeks in, I started to think it might be possible.

Every book since has started the same way, with a belief I had to let go of.

The workI used to believeWhat I'm learning
Built for the FightBook 1 · available now
Used to believeGod is punishing me.
LearningGod loves me for who I am and has given me everything I need to succeed today.
The Alignment ProjectBook 2 · December 1, 2026
Used to believeIf it isn't working, try harder.
LearningExhaustion is often a sign of misplaced trust. Asking for help turned out to be freeing.
Common GroundEssays, ongoing
Used to believeI need it figured out before I write about it.
LearningWriting is how I find out what I actually think. These essays are that process, out loud.

Common Ground

Essays from the middle of it

Each one starts with something I'm wrestling with and follows it until I see it differently. Free, in your inbox.

Host a podcast?

I'd love to come on your show.

Topics, a short bio, and the story behind the book are all on one page.